Alku (‘Beginning’), a piece by the Finnish vocal folk hop ensemble Tuuletar, appears in a Game of Thrones commercial. The band’s website says,
“’Alku’, the opening track from Tuuletar’s debut album “tules maas vedes taivaal” has been sold for the use of one of the most popular tv-series in the whole world, HBO’s Game of Thrones. The song will be heard in the season 7 DVD and Blue-Ray [sic] commercial, which will be broadcasted worldwide. The deal was made together with Finnish record label Bafe’s Factory and ThinkSync Music from London.”
The ThinkSync news page on the sale links to a German-language DVD / Blu-Ray trailer for GoT season 7 on YouTube with Alku in the background:
GAME OF THRONES Staffel 7 – Trailer #2 Deutsch HD German (2017) by Warner Bros. DE
Tuuletar mashes up a cappella, beatboxing and Finnish folk music and poetry into a unique combination. Their debut album, Tules maas vedes taivaal (‘On Fire and Earth, in Water and Sky‘), won the prestigious Emma Award (the Finnish version of a Grammy) for the best ethno album of the year in 2016.
Vocalists Venla Ilona Blom, Sini Koskelainen, Johanna Kyykoski and Piia Säilynoja make up Tuuletar. More videos at YouTube or Tuuletar website.
Congrats, Tuuletar! I first blogged about the band two years ago just before they released their debut record, and am absolutely delighted to see them doing so well. And Alku is so amazing it gives me chills—always a sign of greatness!
Crossposted from the Playfully Grownup Home blog.
Image via Tuuletar
This post has been edited for style.
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