An accordion in a sauna! A sauna on a stage! Finns singing in Swedish! Who are these sauna brothers, and what is happening?!
KAJ – Bara Bada Bastu | Sweden | Official Music Video by Eurovision Song Contest on YouTube
Bara bada bastu by KAJ is the song representing Sweden in the Eurovision Song Contest 2025, and it’s been shaking things up in Sweden, Finland, and the Eurovision bubble as a whole. If you haven’t been following the run-up to Eurovision 2025, you may not know the story of Bara bada bastu and why it matters so much to so many people. Here’s a short introduction to get you caught up.
Finland, Sweden, and Swedish-speaking Finns
Finland and Sweden have a long and complicated history, grounded in the fact that what is today Finland was conquered by Sweden in the Middle Ages and ruled as part of the Swedish kingdom for centuries. Until recently, Finland was largely a poor and undeveloped area compared with metropolitan Sweden. The elite in Finland were traditionally Swedish transplants or had close social ties to Sweden. As a result, the typical Finnish stereotype of a Swede is a stuck-up, rich dandy, while the Swedish stereotype of a Finn is an uncultured, violent drunk. It is an old joke in Finland to say (of a hockey game, or some other equally serious contest) “I don’t care who wins as long as Sweden loses.”
Relations are not purely hostile. The two countries also have a history of cooperation and mutual support. Sweden supported Finland’s self-defense against and recovery from Russian invasion in World War II, and it has long been a commonplace that Finland is Sweden’s first line of defense. Despite this solidarity, there is still a lingering antagonism. When Finland and Sweden joined NATO in response to Russian aggression in Ukraine, it was important to both sides that they join together. It was also important to Finns that Finland was accepted into the alliance first.
Caught in the midst of this sibling rivalry are the Swedish-speaking Finns. Finland has a minority population who speak Swedish as their mother tongue, mostly concentrated in the cities in the south and along the western coast and islands. They make up about five percent of the population. Some are descended from the old Swedish aristocracy, but most of them these days are just ordinary folks, not much different from other Finns. Because of this population and Finland’s historical ties to Sweden, Swedish is the second official language in Finland, and Finnish-speakers are required to learn Swedish in school (just as Swedish-speakers are required to learn Finnish). Many Finnish-speaking Finns resent this language requirement, and some turn that resentment against their Swedish-speaking neighbors. Swedish-speaking Finns are stereotyped in much the same way as Swedes: rich, snobby, and stuck-up. While Swedish-speaking Finns are subject to this sort of low-level resentment and caricaturing at home, they are practically invisible to the rest of the world. Even in Sweden, not everyone knows that some of their Finnish neighbors speak Swedish as their first language.
The Eurovision Song Contest
Leaving aside the world of frosty Finns and snooty Swedes for a moment, let me introduce you to the next thing you need to know about: the Eurovision Song Contest. The Eurovision Song Contest (commonly just called Eurovision) is an annual multinational extravaganza in which countries from around Europe and beyond (G’day, Australia!) compete in putting on musical performances. The exact format and rules have changed frequently since the contest was first held in 1956, but if you’re not up on Eurovision, here are the essentials you need to know.
- Every participating country sends one stage act with a song (not longer than three minutes).
- Every country chooses its competing act in whatever way it likes. Many production and performance teams are international, and while at least some members of the overall team usually come from the country they are representing, nothing requires the artists appearing onstage to come from or be in any way connected with that country. (Write this down! It’ll be important later!)
- The participating acts compete against one another in two semifinals. The viewing audience votes a set number of acts from each semifinal into the four-hour grand final, where they join a small set of acts from countries who get an automatic place by paying the major costs of the broadcast (currently: France, Germany, Italy, Spain, and the United Kingdom).
- After all the acts have performed in the grand final, two sets of votes are collated. In each participating country, a jury made up of music industry professionals awards points to their top ten favorite songs. The top song gets 12 points, the second 10, and rest from 8 down to 1. The viewing audience in each country also gets to vote on their favorite songs, with points awarded in the same way. (Neither juries nor audience are allowed to vote for their own country.)
- The points are announced onstage in dramatic fashion, and the country with the most combined points wins.
- Traditionally, the winning country each year hosts the next year’s contest, although exceptions are sometimes made (such as in 2023, when Ukraine won the contest, but because of the ongoing war, the runner-up, United Kingdom, stepped in as host).
The Eurovision Song Contest has been a venue for good-spirited competition between nations, using music to foster both national pride and international solidarity in much the same way the Olympic Games use sports. It has also created its own subculture with traditions, factions, customs, and quirks of its own.
One of the long-running truisms of Eurovision is that juries and audiences tend to favor different kinds of songs. Conventional wisdom says that juries like serious songs that demonstrate artistic virtuosity and range, while audiences like wacky stage hijinks, fun gimmicks, and a danceable beat. Neither assumption is entirely borne out by the voting results, but Eurovision acts often try to court one set of votes or the other. The way points are divided often means that a song that would have won on the strength of audience votes doesn’t win because the juries favor something else, sometimes to ire of some fans who feel their favorite was cheated.
Finland has traditionally done quite poorly in Eurovision. The country has only one win to its credit, 2006, when the monster metal band Lordi unexpectedly pulled off a win in what is seen as the audience rebelling against a contest they felt had grown stale with too much bland, predictable pop music.
Lordi – Hard Rock Hallelujah – Finland – Grand Final – Eurovision 2006 Winner by Eurovision Song Contest on YouTube
Finland has become a semi-reliable source of audaciously weird contributions to Eurovision, most of which fall absolutely flat in the voting results, but which appeal to some parts of the audience by standing out against a background of highly-polished pop.
Sweden, on the other hand, is a Eurovision powerhouse, with a current total of seven wins to its credit. Highly-polished pop is Sweden’s Eurovision bread and butter, and they pull it off better than most other countries, earning frequent recognition from juries. Sweden is home to a major pop music industry, and Swedish composers, lyricists, and choreographers are frequently found working on other countries’ Eurovision entries.
Recent Eurovision history
With the stage set, we turn to the recent history of the Eurovision Song Contest to see how these deeply-rooted forces have played out to lead us to this year.
In 2012, the Eurovision Song Contest was hosted in Azerbaijan and won by the Swedish singer Loreen with her song Euphoria. While Euphoria leaned a little to the weird side for Sweden, it was still highly produced and sung in English, making it easy for an international audience to follow. Euphoria swept both the audience and the juries.
Loreen – Euphoria | Sweden | Live – Grand Final – Winner of Eurovision 2012 by Eurovision Song Contest on YouTube
Sweden took home the trophy again just three years later in 2015, when Austria was hosting. The singer Måns Zelmerlöw won with his song Heroes. Like the usual Swedish entry, Heroes was an immaculate pop anthem with a clever stage show, but it caught the heart of Europe. While Italy and Russia did better in the audience vote, Heroes soared with the juries, and Måns’s telegenic charisma won over even those fans who didn’t place Sweden first.
Måns Zelmerlöw – Heroes (Sweden) – LIVE at Eurovision 2015 Grand Final by Eurovision Song Contest on YouTube
The next year, 2016, Sweden hosted the contest. Måns returned to the stage not just as a performer but as co-host of the festivities along with comedian Petra Mede. The 2016 show was carried off brilliantly and established Måns as not just a beloved past winner but one of the contemporary faces of the contest. He reappeared in several following contests as part of the general entertainment and the interval acts that fill up time while votes are counted. (2016 also gave us Peace Peace, Love Love, a loving parody of the contest itself, performed by Petra and Måns.)
Måns Zelmerlöw and Petra Mede – Love Love Peace Peace (Interval Act at the Grand Final) by Eurovision Song Contest on YouTube
In the following years, Finland and Sweden continued their usual patterns. Swedish songs routinely scored well with juries, and Finland’s songs occasionally excited some fans while mostly ending up near the bottom of the vote tallies. Then came Käärijä.
Finland chooses its Eurovision act with a televised national contest called Uuden Musiikin Kilpailu (New Music Contest, abbreviated UMK). In 2023, a young Finnish rapper/singer known as Käärijä had a runaway victory at UMK with his song Cha Cha Cha and quickly became a sensation among Eurovision fans. Cha Cha Cha was a challenging song: unabashedly weird, sung in Finnish rather than internationally-friendly English, and reflecting in complicated ways on Finnish alcohol and dance culture, but something about it spoke to a wide and adoring audience in Europe.
Käärijä – Cha Cha Cha (LIVE) | Finland | Grand Final | Eurovision 2023 by Eurovision Song Contest on YouTube
Sweden selects its competitor with Melodifestivalen (Melody Festival, casually known as Melfest or Mello), a multi-week tournament of songs which finally crowns a winner after several rounds. In 2023, Loreen returned to Eurovision by winning Melfest with Tattoo, a smooth jury-pleasing vocal performance.
Loreen – Tattoo (LIVE) | EUROVISION WINNER | Sweden | Grand Final | Eurovision 2023 by Eurovision Song Contest on YouTube
Going into Eurovision 2023 (hosted in the United Kingdom on behalf of Ukraine), Finland was in the strange position of audience favorite. The outpouring of fan love for Käärijä and Cha Cha Cha was unheard-of in Finland’s Eurovision history. It quickly became clear that Tattoo was also gathering momentum. In the final voting tally, Finland came out way ahead with the audience, but the juries showed Finland much less love and delivered the victory to Sweden.
The 2023 contest felt like an encapsulation of the Finland-Sweden relationship: Finland the scrappy, weird underdog went up against Sweden the polished, practiced former winner, and the juries swung for Sweden. In the days after the contest there was a lot of resentment from Eurovision fans who felt the juries had cheated Käärijä of a win and the audience of their favorite. Finns felt deflated, and losing to Sweden rankled especially hard. Unkind things were said. In time, tempers cooled, and Finns and Swedes got back to the usual routine of quiet mutual disdain.
The 2024 contest, hosted again by Sweden, did what it could to soothe tempers. The Swedish hosts (Petra Mede again and actress Malin Åkerman) had plenty of self-deprecating jokes about Sweden’s Eurovision obsession, and Käärijä himself performed in one interval act.
We Just Love Eurovision Too Much at the Second Semi-Final | Eurovision 2024 by Eurovision Song Contest on YouTube
It was a turbulent contest, however. Protesters demonstrated against Israel’s participation, and there were rumors about the Israeli delegation at the contest harassing other performers. The biggest cause of discontent, however, was when the Dutch performer, Joost Klein, an audience favorite and one of the leading contenders for victory, was suddenly booted from the contest after an altercation with a camera operator. The details of the incident are murky, but it was widely seen as an overreaction by Eurovision’s governing body. The live audience at the event was vocal with its displeasure, and in the aftermath many Finns enjoyed some schadenfreude at Sweden’s expense.
When do we get to the sauna brothers?
We’re almost there! I promise!
Finally we come to 2025. This year, Finland selected Erika Vikman’s Ich komme (I’m coming) to represent the country. Ich komme is a pumping, upbeat song celebrating a woman’s sexual desire. Sexiness is no stranger to the Eurovision stage, but it traditionally caters to the male gaze. Ich komme, though plenty sexy, is very clear in being about a woman’s own joy in her body and does it without disparaging men, either, a novelty for Eurovision. After UMK, Ich komme gathered some positive buzz, and, while probably not a winner, looks like it may do well at the contest.
Erika Vikman – ICH KOMME | Finland | Official Music Video by Eurovision Song Contest on YouTube
And then came this year’s Melfest. As usual, it was a smörgåsbord of well-known Swedish pop music talent, but the star attraction was the return of Måns Zelmerlöw. Måns competed with Revolution, another highly-polished pop anthem in the same spirit as his winning Heroes.
Måns Zelmerlöw – Revolution by Melodifestivalen on YouTube
Other great names in Swedish music filled the roster, including John Lundvik, a former Eurovision contestant who came close to winning in 2019. And then there was KAJ.
KAJ is a Finnish comedy group made up of three Swedish-speaking Finns from one of the smaller municipalities on Finland’s west coast. The group takes its name from the first letters of its performers’ names: Kevin, Axel, and Jakob. Although they were locally popular, they were not well known even on the national stage, and were practically unheard-of outside of Finland. KAJ was invited to join Melfest by one of the festival’s producers, and the trio figured it might be a good way to increase their name recognition and maybe score a few more gigs in Sweden but without much hope of anything more. KAJ joined the contest with Bara bada bastu (Just having a sauna), a light-hearted but sincere tribute to the joys of relaxing in sauna after a long day, performed in their own regional dialect of Finland Swedish. KAJ and Måns went up against each other in one of the last rounds of the competition and both passed through to the final.
KAJ stood out from the other performers in the final. Surrounded by media-sexy pop stars and their slickly-produced English-language international hits, the performers in KAJ were self-consciously nerdy, unfashionably authentic, and the only contestants so gauche, so outré, so utterly unsophisticated as to show up to the Swedish song-selection contest and sing in Swedish! Yet the audience loved them! When the votes were counted (Melfest uses a voting system similar to Eurovision’s), it came down to KAJ and Måns. It felt like Käärijä and Loreen all over again: the weird, provincial Finnish nobodies singing a niche but heartfelt little song in their own language up against Eurovision royalty with a whole national pop music industry behind him belting out a focus-group-perfect anthem in English.
And then the impossible happened: KAJ won! The juries broke just barely in Måns’s favor, but the Swedish audience went for KAJ by a million votes, giving KAJ the most audience votes in Melfest history! In this year’s Eurovision Song Contest, Sweden will be represented by a little-known humor group from Finland!
(Måns was less than gracious about his loss. One might have forgiven him for a few unguarded comments in the heat of emotion after a tense contest, but in the weeks since the Melfest final Måns’s wife has announced a divorce with allegations of abuse and drug use that have tarnished Måns’s reputation. Many Swedes are relieved that he will not be representing them on the international stage, especially not with the bitter aftertaste of 2024’s contest.)
The effects of the win have been remarkable to witness. Coming after the rancor of 2023 and chaos of 2024, Swedes and Finns are finding a new spirit of Eurovision togetherness. KAJ’s win has gone some way to patch over old resentments and break down timeworn stereotypes. It has also brought some international recognition to the little-known Swedish-speaking minority in Finland.
This year’s Eurovision Song Contest will be held in Switzerland in the middle of May. We will see what the rest of Europe makes of Ich komme and Bara bada bastu. At this moment, the boys in the sauna are running strong for the top spot, and if they win, then for once Finns will be just as happy for Sweden’s victory as the Swedes are.
An occasional feature on music and sound-related notions.
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